USER

  • ga:users
  • ga:newUsers
  • ga:percentNewSessions
  • ga:sessionsPerUser

SESSION

  • ga:sessions
  • ga:bounces
  • ga:bounceRate
  • ga:sessionDuration
  • ga:avgSessionDuration
  • ga:uniqueDimensionCombinations
  • ga:hits

TRAFFIC SOURCES

  • ga:organicSearches

ADWORDS

  • ga:impressions
  • ga:adClicks
  • ga:adCost
  • ga:CPM
  • ga:CPC
  • ga:CTR
  • ga:costPerTransaction
  • ga:costPerGoalConversion
  • ga:costPerConversion
  • ga:RPC
  • ga:ROAS

GOAL CONVERSIONS

  • ga:goalXXStarts
  • ga:goalStartsAll
  • ga:goalXXCompletions
  • ga:goalCompletionsAll
  • ga:goalXXValue
  • ga:goalValueAll
  • ga:goalValuePerSession
  • ga:goalXXConversionRate
  • ga:goalConversionRateAll
  • ga:goalXXAbandons
  • ga:goalAbandonsAll
  • ga:goalXXAbandonRate
  • ga:goalAbandonRateAll

PAGE TRACKING

  • ga:pageValue
  • ga:entrances
  • ga:entranceRate
  • ga:pageviews
  • ga:pageviewsPerSession
  • ga:uniquePageviews
  • ga:timeOnPage
  • ga:avgTimeOnPage
  • ga:exits
  • ga:exitRate

INTERNAL SEARCH

  • ga:searchResultViews
  • ga:searchUniques
  • ga:avgSearchResultViews
  • ga:searchSessions
  • ga:percentSessionsWithSearch
  • ga:searchDepth
  • ga:avgSearchDepth
  • ga:searchRefinements
  • ga:percentSearchRefinements
  • ga:searchDuration
  • ga:avgSearchDuration
  • ga:searchExits
  • ga:searchExitRate
  • ga:searchGoalXXConversionRate
  • ga:searchGoalConversionRateAll
  • ga:goalValueAllPerSearch

SITE SPEED

  • ga:pageLoadTime
  • ga:pageLoadSample
  • ga:avgPageLoadTime
  • ga:domainLookupTime
  • ga:avgDomainLookupTime
  • ga:pageDownloadTime
  • ga:avgPageDownloadTime
  • ga:redirectionTime
  • ga:avgRedirectionTime
  • ga:serverConnectionTime
  • ga:avgServerConnectionTime
  • ga:serverResponseTime
  • ga:avgServerResponseTime
  • ga:speedMetricsSample
  • ga:domInteractiveTime
  • ga:avgDomInteractiveTime
  • ga:domContentLoadedTime
  • ga:avgDomContentLoadedTime
  • ga:domLatencyMetricsSample

APP TRACKING

  • ga:screenviews
  • ga:uniqueScreenviews
  • ga:screenviewsPerSession
  • ga:timeOnScreen
  • ga:avgScreenviewDuration

EVENT TRACKING

  • ga:totalEvents
  • ga:uniqueEvents
  • ga:eventValue
  • ga:avgEventValue
  • ga:sessionsWithEvent
  • ga:eventsPerSessionWithEvent

ECOMMERCE

  • ga:transactions
  • ga:transactionsPerSession
  • ga:transactionRevenue
  • ga:revenuePerTransaction
  • ga:transactionRevenuePerSession
  • ga:transactionShipping
  • ga:transactionTax
  • ga:totalValue
  • ga:itemQuantity
  • ga:uniquePurchases
  • ga:revenuePerItem
  • ga:itemRevenue
  • ga:itemsPerPurchase
  • ga:localTransactionRevenue
  • ga:localTransactionShipping
  • ga:localTransactionTax
  • ga:localItemRevenue
  • ga:buyToDetailRate
  • ga:cartToDetailRate
  • ga:internalPromotionCTR
  • ga:internalPromotionClicks
  • ga:internalPromotionViews
  • ga:localProductRefundAmount
  • ga:localRefundAmount
  • ga:productAddsToCart
  • ga:productCheckouts
  • ga:productDetailViews
  • ga:productListCTR
  • ga:productListClicks
  • ga:productListViews
  • ga:productRefundAmount
  • ga:productRefunds
  • ga:productRemovesFromCart
  • ga:productRevenuePerPurchase
  • ga:quantityAddedToCart
  • ga:quantityCheckedOut
  • ga:quantityRefunded
  • ga:quantityRemovedFromCart
  • ga:refundAmount
  • ga:revenuePerUser
  • ga:totalRefunds
  • ga:transactionsPerUser

SOCIAL INTERACTIONS

  • ga:socialInteractions
  • ga:uniqueSocialInteractions
  • ga:socialInteractionsPerSession

USER TIMINGS

  • ga:userTimingValue
  • ga:userTimingSample
  • ga:avgUserTimingValue

EXCEPTIONS

  • ga:exceptions
  • ga:exceptionsPerScreenview
  • ga:fatalExceptions
  • ga:fatalExceptionsPerScreenview

DOUBLECLICK CAMPAIGN MANAGER

  • ga:dcmFloodlightQuantity
  • ga:dcmFloodlightRevenue
  • ga:dcmCPC
  • ga:dcmCTR
  • ga:dcmClicks
  • ga:dcmCost
  • ga:dcmImpressions
  • ga:dcmROAS
  • ga:dcmRPC

ADSENSE

  • ga:adsenseRevenue
  • ga:adsenseAdUnitsViewed
  • ga:adsenseAdsViewed
  • ga:adsenseAdsClicks
  • ga:adsensePageImpressions
  • ga:adsenseCTR
  • ga:adsenseECPM
  • ga:adsenseExits
  • ga:adsenseViewableImpressionPercent
  • ga:adsenseCoverage

AD EXCHANGE

  • ga:adxImpressions
  • ga:adxCoverage
  • ga:adxMonetizedPageviews
  • ga:adxImpressionsPerSession
  • ga:adxViewableImpressionsPercent
  • ga:adxClicks
  • ga:adxCTR
  • ga:adxRevenue
  • ga:adxRevenuePer1000Sessions
  • ga:adxECPM

DOUBLECLICK FOR PUBLISHERS

  • ga:dfpImpressions
  • ga:dfpCoverage
  • ga:dfpMonetizedPageviews
  • ga:dfpImpressionsPerSession
  • ga:dfpViewableImpressionsPercent
  • ga:dfpClicks
  • ga:dfpCTR
  • ga:dfpRevenue
  • ga:dfpRevenuePer1000Sessions
  • ga:dfpECPM

DOUBLECLICK FOR PUBLISHERS BACKFILL

  • ga:backfillImpressions
  • ga:backfillCoverage
  • ga:backfillMonetizedPageviews
  • ga:backfillImpressionsPerSession
  • ga:backfillViewableImpressionsPercent
  • ga:backfillClicks
  • ga:backfillCTR
  • ga:backfillRevenue
  • ga:backfillRevenuePer1000Sessions
  • ga:backfillECPM

DOUBLECLICK BID MANAGER

  • ga:dbmCPA
  • ga:dbmCPC
  • ga:dbmCPM
  • ga:dbmCTR
  • ga:dbmClicks
  • ga:dbmConversions
  • ga:dbmCost
  • ga:dbmImpressions
  • ga:dbmROAS

DOUBLECLICK SEARCH

  • ga:dsCPC
  • ga:dsCTR
  • ga:dsClicks
  • ga:dsCost
  • ga:dsImpressions
  • ga:dsProfit
  • ga:dsReturnOnAdSpend
  • ga:dsRevenuePerClick
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