USER
- ga:users
- ga:newUsers
- ga:percentNewSessions
- ga:sessionsPerUser
SESSION
- ga:sessions
- ga:bounces
- ga:bounceRate
- ga:sessionDuration
- ga:avgSessionDuration
- ga:uniqueDimensionCombinations
- ga:hits
TRAFFIC SOURCES
- ga:organicSearches
ADWORDS
- ga:impressions
- ga:adClicks
- ga:adCost
- ga:CPM
- ga:CPC
- ga:CTR
- ga:costPerTransaction
- ga:costPerGoalConversion
- ga:costPerConversion
- ga:RPC
- ga:ROAS
GOAL CONVERSIONS
- ga:goalXXStarts
- ga:goalStartsAll
- ga:goalXXCompletions
- ga:goalCompletionsAll
- ga:goalXXValue
- ga:goalValueAll
- ga:goalValuePerSession
- ga:goalXXConversionRate
- ga:goalConversionRateAll
- ga:goalXXAbandons
- ga:goalAbandonsAll
- ga:goalXXAbandonRate
- ga:goalAbandonRateAll
PAGE TRACKING
- ga:pageValue
- ga:entrances
- ga:entranceRate
- ga:pageviews
- ga:pageviewsPerSession
- ga:uniquePageviews
- ga:timeOnPage
- ga:avgTimeOnPage
- ga:exits
- ga:exitRate
INTERNAL SEARCH
- ga:searchResultViews
- ga:searchUniques
- ga:avgSearchResultViews
- ga:searchSessions
- ga:percentSessionsWithSearch
- ga:searchDepth
- ga:avgSearchDepth
- ga:searchRefinements
- ga:percentSearchRefinements
- ga:searchDuration
- ga:avgSearchDuration
- ga:searchExits
- ga:searchExitRate
- ga:searchGoalXXConversionRate
- ga:searchGoalConversionRateAll
- ga:goalValueAllPerSearch
SITE SPEED
- ga:pageLoadTime
- ga:pageLoadSample
- ga:avgPageLoadTime
- ga:domainLookupTime
- ga:avgDomainLookupTime
- ga:pageDownloadTime
- ga:avgPageDownloadTime
- ga:redirectionTime
- ga:avgRedirectionTime
- ga:serverConnectionTime
- ga:avgServerConnectionTime
- ga:serverResponseTime
- ga:avgServerResponseTime
- ga:speedMetricsSample
- ga:domInteractiveTime
- ga:avgDomInteractiveTime
- ga:domContentLoadedTime
- ga:avgDomContentLoadedTime
- ga:domLatencyMetricsSample
APP TRACKING
- ga:screenviews
- ga:uniqueScreenviews
- ga:screenviewsPerSession
- ga:timeOnScreen
- ga:avgScreenviewDuration
EVENT TRACKING
- ga:totalEvents
- ga:uniqueEvents
- ga:eventValue
- ga:avgEventValue
- ga:sessionsWithEvent
- ga:eventsPerSessionWithEvent
ECOMMERCE
- ga:transactions
- ga:transactionsPerSession
- ga:transactionRevenue
- ga:revenuePerTransaction
- ga:transactionRevenuePerSession
- ga:transactionShipping
- ga:transactionTax
- ga:totalValue
- ga:itemQuantity
- ga:uniquePurchases
- ga:revenuePerItem
- ga:itemRevenue
- ga:itemsPerPurchase
- ga:localTransactionRevenue
- ga:localTransactionShipping
- ga:localTransactionTax
- ga:localItemRevenue
- ga:buyToDetailRate
- ga:cartToDetailRate
- ga:internalPromotionCTR
- ga:internalPromotionClicks
- ga:internalPromotionViews
- ga:localProductRefundAmount
- ga:localRefundAmount
- ga:productAddsToCart
- ga:productCheckouts
- ga:productDetailViews
- ga:productListCTR
- ga:productListClicks
- ga:productListViews
- ga:productRefundAmount
- ga:productRefunds
- ga:productRemovesFromCart
- ga:productRevenuePerPurchase
- ga:quantityAddedToCart
- ga:quantityCheckedOut
- ga:quantityRefunded
- ga:quantityRemovedFromCart
- ga:refundAmount
- ga:revenuePerUser
- ga:totalRefunds
- ga:transactionsPerUser
SOCIAL INTERACTIONS
- ga:socialInteractions
- ga:uniqueSocialInteractions
- ga:socialInteractionsPerSession
USER TIMINGS
- ga:userTimingValue
- ga:userTimingSample
- ga:avgUserTimingValue
EXCEPTIONS
- ga:exceptions
- ga:exceptionsPerScreenview
- ga:fatalExceptions
- ga:fatalExceptionsPerScreenview
DOUBLECLICK CAMPAIGN MANAGER
- ga:dcmFloodlightQuantity
- ga:dcmFloodlightRevenue
- ga:dcmCPC
- ga:dcmCTR
- ga:dcmClicks
- ga:dcmCost
- ga:dcmImpressions
- ga:dcmROAS
- ga:dcmRPC
ADSENSE
- ga:adsenseRevenue
- ga:adsenseAdUnitsViewed
- ga:adsenseAdsViewed
- ga:adsenseAdsClicks
- ga:adsensePageImpressions
- ga:adsenseCTR
- ga:adsenseECPM
- ga:adsenseExits
- ga:adsenseViewableImpressionPercent
- ga:adsenseCoverage
AD EXCHANGE
- ga:adxImpressions
- ga:adxCoverage
- ga:adxMonetizedPageviews
- ga:adxImpressionsPerSession
- ga:adxViewableImpressionsPercent
- ga:adxClicks
- ga:adxCTR
- ga:adxRevenue
- ga:adxRevenuePer1000Sessions
- ga:adxECPM
DOUBLECLICK FOR PUBLISHERS
- ga:dfpImpressions
- ga:dfpCoverage
- ga:dfpMonetizedPageviews
- ga:dfpImpressionsPerSession
- ga:dfpViewableImpressionsPercent
- ga:dfpClicks
- ga:dfpCTR
- ga:dfpRevenue
- ga:dfpRevenuePer1000Sessions
- ga:dfpECPM
DOUBLECLICK FOR PUBLISHERS BACKFILL
- ga:backfillImpressions
- ga:backfillCoverage
- ga:backfillMonetizedPageviews
- ga:backfillImpressionsPerSession
- ga:backfillViewableImpressionsPercent
- ga:backfillClicks
- ga:backfillCTR
- ga:backfillRevenue
- ga:backfillRevenuePer1000Sessions
- ga:backfillECPM
DOUBLECLICK BID MANAGER
- ga:dbmCPA
- ga:dbmCPC
- ga:dbmCPM
- ga:dbmCTR
- ga:dbmClicks
- ga:dbmConversions
- ga:dbmCost
- ga:dbmImpressions
- ga:dbmROAS
DOUBLECLICK SEARCH
- ga:dsCPC
- ga:dsCTR
- ga:dsClicks
- ga:dsCost
- ga:dsImpressions
- ga:dsProfit
- ga:dsReturnOnAdSpend
- ga:dsRevenuePerClick