USER

  • ga:users

  • ga:newUsers

  • ga:percentNewSessions

  • ga:sessionsPerUser

SESSION

  • ga:sessions

  • ga:bounces

  • ga:bounceRate

  • ga:sessionDuration

  • ga:avgSessionDuration

  • ga:uniqueDimensionCombinations

  • ga:hits

TRAFFIC SOURCES

  • ga:organicSearches

ADWORDS

  • ga:impressions

  • ga:adClicks

  • ga:adCost

  • ga:CPM

  • ga:CPC

  • ga:CTR

  • ga:costPerTransaction

  • ga:costPerGoalConversion

  • ga:costPerConversion

  • ga:RPC

  • ga:ROAS

GOAL CONVERSIONS

  • ga:goalXXStarts

  • ga:goalStartsAll

  • ga:goalXXCompletions

  • ga:goalCompletionsAll

  • ga:goalXXValue

  • ga:goalValueAll

  • ga:goalValuePerSession

  • ga:goalXXConversionRate

  • ga:goalConversionRateAll

  • ga:goalXXAbandons

  • ga:goalAbandonsAll

  • ga:goalXXAbandonRate

  • ga:goalAbandonRateAll

PAGE TRACKING

  • ga:pageValue

  • ga:entrances

  • ga:entranceRate

  • ga:pageviews

  • ga:pageviewsPerSession

  • ga:uniquePageviews

  • ga:timeOnPage

  • ga:avgTimeOnPage

  • ga:exits

  • ga:exitRate

  • ga:searchResultViews

  • ga:searchUniques

  • ga:avgSearchResultViews

  • ga:searchSessions

  • ga:percentSessionsWithSearch

  • ga:searchDepth

  • ga:avgSearchDepth

  • ga:searchRefinements

  • ga:percentSearchRefinements

  • ga:searchDuration

  • ga:avgSearchDuration

  • ga:searchExits

  • ga:searchExitRate

  • ga:searchGoalXXConversionRate

  • ga:searchGoalConversionRateAll

  • ga:goalValueAllPerSearch

SITE SPEED

  • ga:pageLoadTime

  • ga:pageLoadSample

  • ga:avgPageLoadTime

  • ga:domainLookupTime

  • ga:avgDomainLookupTime

  • ga:pageDownloadTime

  • ga:avgPageDownloadTime

  • ga:redirectionTime

  • ga:avgRedirectionTime

  • ga:serverConnectionTime

  • ga:avgServerConnectionTime

  • ga:serverResponseTime

  • ga:avgServerResponseTime

  • ga:speedMetricsSample

  • ga:domInteractiveTime

  • ga:avgDomInteractiveTime

  • ga:domContentLoadedTime

  • ga:avgDomContentLoadedTime

  • ga:domLatencyMetricsSample

APP TRACKING

  • ga:screenviews

  • ga:uniqueScreenviews

  • ga:screenviewsPerSession

  • ga:timeOnScreen

  • ga:avgScreenviewDuration

EVENT TRACKING

  • ga:totalEvents

  • ga:uniqueEvents

  • ga:eventValue

  • ga:avgEventValue

  • ga:sessionsWithEvent

  • ga:eventsPerSessionWithEvent

ECOMMERCE

  • ga:transactions

  • ga:transactionsPerSession

  • ga:transactionRevenue

  • ga:revenuePerTransaction

  • ga:transactionRevenuePerSession

  • ga:transactionShipping

  • ga:transactionTax

  • ga:totalValue

  • ga:itemQuantity

  • ga:uniquePurchases

  • ga:revenuePerItem

  • ga:itemRevenue

  • ga:itemsPerPurchase

  • ga:localTransactionRevenue

  • ga:localTransactionShipping

  • ga:localTransactionTax

  • ga:localItemRevenue

  • ga:buyToDetailRate

  • ga:cartToDetailRate

  • ga:internalPromotionCTR

  • ga:internalPromotionClicks

  • ga:internalPromotionViews

  • ga:localProductRefundAmount

  • ga:localRefundAmount

  • ga:productAddsToCart

  • ga:productCheckouts

  • ga:productDetailViews

  • ga:productListCTR

  • ga:productListClicks

  • ga:productListViews

  • ga:productRefundAmount

  • ga:productRefunds

  • ga:productRemovesFromCart

  • ga:productRevenuePerPurchase

  • ga:quantityAddedToCart

  • ga:quantityCheckedOut

  • ga:quantityRefunded

  • ga:quantityRemovedFromCart

  • ga:refundAmount

  • ga:revenuePerUser

  • ga:totalRefunds

  • ga:transactionsPerUser

SOCIAL INTERACTIONS

  • ga:socialInteractions

  • ga:uniqueSocialInteractions

  • ga:socialInteractionsPerSession

USER TIMINGS

  • ga:userTimingValue

  • ga:userTimingSample

  • ga:avgUserTimingValue

EXCEPTIONS

  • ga:exceptions

  • ga:exceptionsPerScreenview

  • ga:fatalExceptions

  • ga:fatalExceptionsPerScreenview

DOUBLECLICK CAMPAIGN MANAGER

  • ga:dcmFloodlightQuantity

  • ga:dcmFloodlightRevenue

  • ga:dcmCPC

  • ga:dcmCTR

  • ga:dcmClicks

  • ga:dcmCost

  • ga:dcmImpressions

  • ga:dcmROAS

  • ga:dcmRPC

ADSENSE

  • ga:adsenseRevenue

  • ga:adsenseAdUnitsViewed

  • ga:adsenseAdsViewed

  • ga:adsenseAdsClicks

  • ga:adsensePageImpressions

  • ga:adsenseCTR

  • ga:adsenseECPM

  • ga:adsenseExits

  • ga:adsenseViewableImpressionPercent

  • ga:adsenseCoverage

AD EXCHANGE

  • ga:adxImpressions

  • ga:adxCoverage

  • ga:adxMonetizedPageviews

  • ga:adxImpressionsPerSession

  • ga:adxViewableImpressionsPercent

  • ga:adxClicks

  • ga:adxCTR

  • ga:adxRevenue

  • ga:adxRevenuePer1000Sessions

  • ga:adxECPM

DOUBLECLICK FOR PUBLISHERS

  • ga:dfpImpressions

  • ga:dfpCoverage

  • ga:dfpMonetizedPageviews

  • ga:dfpImpressionsPerSession

  • ga:dfpViewableImpressionsPercent

  • ga:dfpClicks

  • ga:dfpCTR

  • ga:dfpRevenue

  • ga:dfpRevenuePer1000Sessions

  • ga:dfpECPM

DOUBLECLICK FOR PUBLISHERS BACKFILL

  • ga:backfillImpressions

  • ga:backfillCoverage

  • ga:backfillMonetizedPageviews

  • ga:backfillImpressionsPerSession

  • ga:backfillViewableImpressionsPercent

  • ga:backfillClicks

  • ga:backfillCTR

  • ga:backfillRevenue

  • ga:backfillRevenuePer1000Sessions

  • ga:backfillECPM

DOUBLECLICK BID MANAGER

  • ga:dbmCPA

  • ga:dbmCPC

  • ga:dbmCPM

  • ga:dbmCTR

  • ga:dbmClicks

  • ga:dbmConversions

  • ga:dbmCost

  • ga:dbmImpressions

  • ga:dbmROAS

  • ga:dsCPC

  • ga:dsCTR

  • ga:dsClicks

  • ga:dsCost

  • ga:dsImpressions

  • ga:dsProfit

  • ga:dsReturnOnAdSpend

  • ga:dsRevenuePerClick

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