Supported Google Analytics Metrics

USER

• ga:users

• ga:newUsers

• ga:percentNewSessions

• ga:sessionsPerUser

SESSION

• ga:sessions

• ga:bounces

• ga:bounceRate

• ga:sessionDuration

• ga:avgSessionDuration

• ga:uniqueDimensionCombinations

• ga:hits

TRAFFIC SOURCES

• ga:organicSearches

ADWORDS

• ga:impressions

• ga:adClicks

• ga:adCost

• ga:CPM

• ga:CPC

• ga:CTR

• ga:costPerTransaction

• ga:costPerGoalConversion

• ga:costPerConversion

• ga:RPC

• ga:ROAS

GOAL CONVERSIONS

• ga:goalXXStarts

• ga:goalStartsAll

• ga:goalXXCompletions

• ga:goalCompletionsAll

• ga:goalXXValue

• ga:goalValueAll

• ga:goalValuePerSession

• ga:goalXXConversionRate

• ga:goalConversionRateAll

• ga:goalXXAbandons

• ga:goalAbandonsAll

• ga:goalXXAbandonRate

• ga:goalAbandonRateAll

PAGE TRACKING

• ga:pageValue

• ga:entrances

• ga:entranceRate

• ga:pageviews

• ga:pageviewsPerSession

• ga:uniquePageviews

• ga:timeOnPage

• ga:avgTimeOnPage

• ga:exits

• ga:exitRate

INTERNAL SEARCH

• ga:searchResultViews

• ga:searchUniques

• ga:avgSearchResultViews

• ga:searchSessions

• ga:percentSessionsWithSearch

• ga:searchDepth

• ga:avgSearchDepth

• ga:searchRefinements

• ga:percentSearchRefinements

• ga:searchDuration

• ga:avgSearchDuration

• ga:searchExits

• ga:searchExitRate

• ga:searchGoalXXConversionRate

• ga:searchGoalConversionRateAll

• ga:goalValueAllPerSearch

SITE SPEED

• ga:pageLoadTime

• ga:pageLoadSample

• ga:avgPageLoadTime

• ga:domainLookupTime

• ga:avgDomainLookupTime

• ga:pageDownloadTime

• ga:avgPageDownloadTime

• ga:redirectionTime

• ga:avgRedirectionTime

• ga:serverConnectionTime

• ga:avgServerConnectionTime

• ga:serverResponseTime

• ga:avgServerResponseTime

• ga:speedMetricsSample

• ga:domInteractiveTime

• ga:avgDomInteractiveTime

• ga:domContentLoadedTime

• ga:avgDomContentLoadedTime

• ga:domLatencyMetricsSample

APP TRACKING

• ga:screenviews

• ga:uniqueScreenviews

• ga:screenviewsPerSession

• ga:timeOnScreen

• ga:avgScreenviewDuration

EVENT TRACKING

• ga:totalEvents

• ga:uniqueEvents

• ga:eventValue

• ga:avgEventValue

• ga:sessionsWithEvent

• ga:eventsPerSessionWithEvent

ECOMMERCE

• ga:transactions

• ga:transactionsPerSession

• ga:transactionRevenue

• ga:revenuePerTransaction

• ga:transactionRevenuePerSession

• ga:transactionShipping

• ga:transactionTax

• ga:totalValue

• ga:itemQuantity

• ga:uniquePurchases

• ga:revenuePerItem

• ga:itemRevenue

• ga:itemsPerPurchase

• ga:localTransactionRevenue

• ga:localTransactionShipping

• ga:localTransactionTax

• ga:localItemRevenue

• ga:buyToDetailRate

• ga:cartToDetailRate

• ga:internalPromotionCTR

• ga:internalPromotionClicks

• ga:internalPromotionViews

• ga:localProductRefundAmount

• ga:localRefundAmount

• ga:productAddsToCart

• ga:productCheckouts

• ga:productDetailViews

• ga:productListCTR

• ga:productListClicks

• ga:productListViews

• ga:productRefundAmount

• ga:productRefunds

• ga:productRemovesFromCart

• ga:productRevenuePerPurchase

• ga:quantityAddedToCart

• ga:quantityCheckedOut

• ga:quantityRefunded

• ga:quantityRemovedFromCart

• ga:refundAmount

• ga:revenuePerUser

• ga:totalRefunds

• ga:transactionsPerUser

SOCIAL INTERACTIONS

• ga:socialInteractions

• ga:uniqueSocialInteractions

• ga:socialInteractionsPerSession

USER TIMINGS

• ga:userTimingValue

• ga:userTimingSample

• ga:avgUserTimingValue

EXCEPTIONS

• ga:exceptions

• ga:exceptionsPerScreenview

• ga:fatalExceptions

• ga:fatalExceptionsPerScreenview

DOUBLECLICK CAMPAIGN MANAGER

• ga:dcmFloodlightQuantity

• ga:dcmFloodlightRevenue

• ga:dcmCPC

• ga:dcmCTR

• ga:dcmClicks

• ga:dcmCost

• ga:dcmImpressions

• ga:dcmROAS

• ga:dcmRPC

ADSENSE

• ga:adsenseRevenue

• ga:adsenseAdUnitsViewed

• ga:adsenseAdsViewed

• ga:adsenseAdsClicks

• ga:adsensePageImpressions

• ga:adsenseCTR

• ga:adsenseECPM

• ga:adsenseExits

• ga:adsenseViewableImpressionPercent

• ga:adsenseCoverage

AD EXCHANGE

• ga:adxImpressions

• ga:adxCoverage

• ga:adxMonetizedPageviews

• ga:adxImpressionsPerSession

• ga:adxViewableImpressionsPercent

• ga:adxClicks

• ga:adxCTR

• ga:adxRevenue

• ga:adxRevenuePer1000Sessions

• ga:adxECPM

DOUBLECLICK FOR PUBLISHERS

• ga:dfpImpressions

• ga:dfpCoverage

• ga:dfpMonetizedPageviews

• ga:dfpImpressionsPerSession

• ga:dfpViewableImpressionsPercent

• ga:dfpClicks

• ga:dfpCTR

• ga:dfpRevenue

• ga:dfpRevenuePer1000Sessions

• ga:dfpECPM

DOUBLECLICK FOR PUBLISHERS BACKFILL

• ga:backfillImpressions

• ga:backfillCoverage

• ga:backfillMonetizedPageviews

• ga:backfillImpressionsPerSession

• ga:backfillViewableImpressionsPercent

• ga:backfillClicks

• ga:backfillCTR

• ga:backfillRevenue

• ga:backfillRevenuePer1000Sessions

• ga:backfillECPM

DOUBLECLICK BID MANAGER

• ga:dbmCPA

• ga:dbmCPC

• ga:dbmCPM

• ga:dbmCTR

• ga:dbmClicks

• ga:dbmConversions

• ga:dbmCost

• ga:dbmImpressions

• ga:dbmROAS

DOUBLECLICK SEARCH

• ga:dsCPC

• ga:dsCTR

• ga:dsClicks

• ga:dsCost

• ga:dsImpressions

• ga:dsProfit

• ga:dsReturnOnAdSpend

• ga:dsRevenuePerClick